PB+I
The wonderful world of Mr.P!BB. Mr.P!BB's bold kick of cherry comes alive in the 2025 rebrand and reignition of the nostalgic soda of the 80s and 90s. Brought to life through an experiential based on the "5 senses". Visitors walk through different stations: Taste, Smell, Feel, See, and Hear, all of which promote Mr.P!BB's taste and vibe as it is reintroduced to the market. This was apart of a traveling activation that traveled to 10 events, most notably Camp Flog Gnaw and Sabrina Carpenter's Concert in LA.
My Role: I owned the conception and creation of the Taste stations environmental design where a TV will house 9:16 videos of what it visually looks like to taste Mr.P!BB. I concepted 14 different video ideas and the client selected 10 for us to full speed ahead with and flesh out.
The Process
* use of AI generation software *
Step 1: CONCEPTING
The objective of these videos were to keep guests feeling the bold kick of cherry. I created several concepts to get me started on how I wanted these videos to look and how it ties in "the bold kick of cherry". Previously, I had to create some tattoos along side our Design Intern, Jessica Sack, where she created these sweet cherry characters, which I thought would be fun to tie into our videos (spoiler: one of them ended up being selected by Client and was absolutely killer). These other concepts were just fun ways to ultimately tie together a cherry, soda fizz, exclamation points, and overall anything that could really elevate these. Click on the images to the right to read through the round 2 concepts.
Step 2: IMAGE GENERATION
Now that I had my concepts, I went to chat GPT to help me write out image prompts specifically for Google Gemini. I had tested through a couple of other AI image generators but quickly realized Gemini was producing the best results. I started with entering my concept description as shown previously into chatGPT, prompting it to respond with a Google Gemini Image Prompt. When I copy/pasted the prompt into Gemini, I also needed to get Gemini acquainted with the new branding. I had to send several reference images to the new Mr.P!BB branding and have Gemini study the elements. This was crucial as it provided the color pallets, branding elements, typefaces, and overall aesthetic to the rebrand. This allowed me to get several images, most are shown to the left.
side note- AI still is not perfect and required me to go back into Photoshop to adjust and add elements, specifically the Mr.Pibb can and the taglines.
Step 3: Storyboards
These storyboards are split into 5 frames to help guide MidJourney and animators through what each start and end frame should be. I've attached what a sample storyboard looks like
Concept 1: Down the Rabbit Hole
Step 4: Storyboards
After MidJourney generates small transitions, with the help of Editor, Paul Todaro and Executive Producer, Marcus Manoogian, we spliced the videos together, added some extra effects to really give these videos the bold kick they needed.
